Johnnie Walker has launched its Drive of a Lifetime campaign as part of its activation of its sponsorship of Vodafone McLaren Mercedes.
One winner will get the chance to drive a Vodafone McLaren Mercedes F1 car. All consumer facing aspects of the promotion, including visual design, competition mechanics and videos, were developed and produced by IU, working with Johnnie Walker’s sponsorship agency JMI.
The programme is active across several markets including Greece
and Australia – where it can be seen here (you will have to go through the age-gate to view).
Advertisement
